The Founder Series: UK Entrepreneurs in December Making Waves with Practical, Impactful Ideas
SAX DOODLE
Scarlet Alexandra
SAX DOODLE creates travel posters of destinations from small towns to big cities. 'Unlike the generic Eiffel Tower posters you can buy on Etsy or Amazon, my artwork encapsulates the feelings and vibes of a city rather than its monuments,' says Scarlet Alexandra, founder of SAX DOODLE.
Scarlet Alexandra's Background
Scarlet Alexandra grew up in Andalucia, Spain, and currently lives between Spain and London. She went to design school in Florence and later worked as an interior designer for many years.
More About SAX DOODLE
SAX DOODLE's artwork is a bridge between mass-produced artwork and unaffordable paintings. The company's travel posters are a good starting point for young people wanting to invest in their pieces, with each illustration printed on museum-grade paper made from bamboo and cotton.
Key Challenges
SAX DOODLE faced significant challenges in expanding its reach to new customers. 'Expanding your reach to new customers can be expensive and sometimes you can feel quite low when you spend budget on ads, PR or exhibitions and nothing really happens,' says Scarlet Alexandra.
Successful Highlights
SAX DOODLE has been successful in launching the business with a small investment. 'That I launched the business with about €30 investment and where it has gone to now,' says Scarlet Alexandra, highlighting the company's growth and success.